Looking for ways to market your business through social media? Facebook advertising takes you directly to where the people are! It draws customers to the great products or services you have to offer and creates a community of followers. It’s easier than you might think.
Several social media commentators say that Facebook advertising also costs less than traditional outbound advertising, as much as 50% less, provided it is done correctly.
The Business Page or Fan Page
To start you’re going to need a picture or logo of your business and basic information about it (including a website link so your new friends can click to go deeper). Facebook walks you through the process and includes some great tips.
- Next, optimize your use of the news feed.
- Post updates about your great products or services.
- Share links to any current outside articles about your business.
- Make the posts you want to emphasize appear larger on your page–highlight them.
- Ask questions for feedback.
- Create events.
- Offer exclusives.
- Already on Pinterest? Your pinned items can be automatically posted on Facebook.
Advertising here starts working for you right away. When your friends and employees “like” your page, their Facebook snowball can begin. Friends of friends will have a chance to see your page posted on their news feeds. Add the app that lets your website customers “like” your Facebook page. Soon your page will develop a community of followers.
Creating Targeted Ads
If you want to take your product even further, try creating an ad or two. Facebook advertising can be automatically targeted to the groups you choose-based on age, gender, location, likes and interests.
Create ads that reach your audience–simple ads that include your business’s name, a well-placed, purposeful image, and a message that compels them to click on the ad to find out more.
Decide on a budget. Pay either per click (CPC) or per impression (CPM). Determine how much money you’re willing to spend in one day. When that amount is reached, your ad will no longer show up. You will never spend more than what you budgeted.
Monitor your ads’ effectiveness. Using the Ad Manager, know how many times your ad(s) appeared, how many clicks each received, and whether it’s intended audience has been reached.
Social Media Contractors And Consultants Can Help You
First impressions are important. Step into the world of social media with confidence. Look to introducing social media with the help of social media professionals, consultants and contractors! Getting your social media marketing plan right, creating the hub of your internet presence by using social media websites designed for relationship marketing is important in Facebook advertising.