Here’s a question every new blogger asks…
How do I get my blog into Google?
Google finds new webpages by crawling the internet using little robot computer programs called “bots”. The bots job is to index all the content on the internet, and it does this by following links.
So the simple answer is – Get a link to your blog from another site.
To get the Google bots to discover your blog, you need a link from a site that Google does already know about.
There are three steps I recommend you begin with. Here they are –
a) Setup A Sitemap
A sitemap is a listing of all the pages in your blog. You then take this “map” and give it to Google (the next step) and also make it available on your site so the little bots can find every page of your blog.
To make this process easy, install the Yoast WordPress SEO Plugin, which includes a Sitemap Generator. There are many other plugins and sites that can create a sitemap, but with just this one plugin you can control all the SEO elements we care about, which keeps things simple.
b) Submit Your Blog To Google Webmaster Tools
Add your blog to Google’s Webmaster Tools, which provides plenty of helpful information about the “health” of your website as Google sees it. You will need a Google account (Gmail) to use Webmaster Tools, which is free. Once you login, you can then submit your sitemap and verify ownership of your blog. Google provides instructions on how to do this.
c) Get A Link To Your Blog
Once a link to your site appears on another site (ideally more than just one) your site is destined to show up in Google and the other search engines – though it may take a few days. The next chapter contains plenty of link building ideas. However, as a starting step you can take right now, simply add your blog site address (domain name) to your social media profiles. For example, make sure you put your blog address in your Twitter account, and link out to your blog posts in tweets. Do the same with your LinkedIn profile, your YouTube and Pinterest profiles, your Google+ account, and any other online profiles you maintain. These are some of the easiest ways to get links to your blog. Your first links may not be incredibly traffic-producing, but they are all you need for inclusion in Google and other search engines.
Step 2: Optimize Your Page Title For Every Blog Post You Publish
The title of each article is the most important factor determining how many people will read it. Why?
It’s the headline people see on your blog and click to read the article
It’s the headline that will appear in Google search results
It’s the headline that will appear on social media when your content is shared
The keywords you use in your titles are the number one factor that influence which search terms your individual blog pages rank for
When people link to your blog articles, they will usually use the title as the anchor text
Titles, Anchors And Permalinks
The most important elements of your blog’s internal structure are:
1) Page Titles
2) Anchor Text
All of these elements are within your control. Stay conscious of the keywords you want your pages to rank well for when you create titles, permalinks and link internally.